A new brand seeks to elevate a commoditized market.

A new player in an oversaturated, commoditized market, Earskinz needed a way to differentiate itself within the vast crowd of earbud covers. We explored many unique structures and ultimately landed on a tear-shaped design inspired by deli packaging. Through its transparent front, the product would sit snugly inside the mold of a human ear. Earskinz succeeded in standing out, generating early conversations with Apple and moving product.

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