Brand Building & Brand Management

You’re building a new brand or want to innovate an existing one

We act as your in-house team. We get to know and understand the brand the way the founders envisioned it. We create the strategy, we hone the brand plan and then we work with our expert creative teams to refine brand assets and manage those assets through the lifetime of our relationship. We don’t just execute, we create thoughtful and informed executions and perpetually manage those assets and grow your brand to where you want it to be.

Branding

You are introducing a new product/service/event

If you are launching a new product and need package design, if you’re hosting an event and need branded event collateral or even if you sending out a holiday card…we can create a memorable branded piece.

Learn more about our branding services.

Your image needs an update

Brands, like their consumers, need to age and evolve. Since 1976, Apple has visibly evolved their logo four times. Since 1900, Shell has changed their logo no less than ten times. Cultural, economic and sociological shifts all effect the way your brand evolves, and this should be reflected in the visual identity.

This isn’t exclusive to logos. Your brand identity should be constantly evolving to better serve your customers. Packages should push the envelope and take into consideration environmental shifts, tradeshow booths should tout with your evolving value proposition, press kits should be as revolutionary as your innovative products.

Website Design

You’re looking to build a web-based business

The cost of entry into brick and mortar retail can be prohibitive. Online shopping has democratized the playing field and lowered the cost of entry for new and emerging brands. We identify the best online positioning for your business and highlight why your product is different, what are the discriminating factors, and what the competition is like to create a strong online presence. We then identify the best messaging, structure, and technology to engage consumers and make them loyal customers.

Learn more about our web design services.

You want to expand your online presence

We don’t just build websites. We build, strong, branded online experiences that engage consumers and leave lasting impressions. From ecommerce sites, to portfolio sites, to multi-media and social networking sites we conceptualize the framework, create compelling design, program and develop your site and manage its success.

Ask about our ongoing website management programs.

Online Marketing

You need to manage your online reputation

If you are looking to build or enhance a favorable brand image online, we can help. We monitor your mentions and work to ensure that the most accurate and favorable perceptions are the top ranking.

Learn more about our online marketing programs.

You want the world to know about your product

Building a website is not enough. If you intend to have a strong web based business, you need to promote yourself online. Online marketing is more than starting a twitter or facebook account. It is about providing consumers reasons to believe and accessible points of entry into the brand conversation so they can stay aware and engaged. We conduct market research, identify outlets for your brand and actively promote your brand activities. We enhance your online visibility through the appropriate online platforms with the goals of optimizing website traffic and conversion.

Product Development

You want to develop a new product or innovate an existing one

If you want to develop a new product but aren’t sure if it’s a good brand fit or how you would even go about developing or producing it, you’ve come to the right place. Each product development project is overseen by a marketing strategist that identifies the appropriate product range architecture and logical extensions. Then, our product designers conceptualize and engineer the product to your brand standards. Moreover, we have sourcing personnel that identify the manufacturing and logistical optimality for production. We are equipped to get your product from concept to consumer.

Learn more about our product development programs.