Design makes ideas real. However, taking something real, like a personality, and creating a visual language for it, is one of the most challenging aspects of design and brand development. We let your core values and attributes dictate the process. We build brands through multifaceted experiences that harmoniously allow you to connect with the consumer in emotional and meaningful ways.
Logo & Identity Design
A great logo reflects the values and culture of your organization, attracts the right clients, and beckons the perfect employees. It says who you are and who you hope to be. It is the perfect balance of color and form, and leaves a lasting impression on all who need to see it. It is iconic.
Our logo design methodology:
- Inspiration: We go through a brand personality exercise to identify your core values, points of difference, positioning and vision to ensure that your logo accurately represents your brand and competes effectively in your category. (Read more on our scientific logo development process…link to article on art and science of logo design)
- Concept design: Our marketing and creative teams join forces to bring your brand personality to life through several design iterations.
- Refinement: After you have selected your creative direction, we hone colors, fonts, line weight etc to create the perfect mark for your company.
- Testing & translation: To ensure that your logo works across multiple platforms and colors schemes, we test it on site, package and other brand assets to make sure the logo is legible and memorable.
Marketing Collateral
Creating compelling marketing collateral becomes more challenging each day thanks to the digitalization of the world. However, creating lasting artifacts that stay with the consumer is ever important and top of mind in every piece that leaves our lab. We don’t want to just engage consumers, we cant to encourage them to act and re-act.
Our marketing collateral services include:
- Business Card Design
- Stationery Design
- Folder Design
- Brochure Design
- Press Kit Design
- Menu Design
- Event Collateral Design
- Presentation Design
Visual Merchandising
Your retail spaces, like your packages and websites, are an expression of your brand personality. Like any other brand asset, they need to engage the consumer, appropriately reflect the brand and give all the necessary information as quickly and seamlessly as possible. Layouts must be functional and logical and meet the needs of your consumer profile. From exhibit systems to retail store designs we develop successful strategies and environments for retailing and brand marketing. To attract, engage and motivate the customer
We design and create:
- POP displays
- Window displays
- Pop-up displays
- Retail banners
- Shelf-talkers
- End-caps
- Food Merchandising
- Cosmetic Merchandising
Event Branding & Design
Taking your brand assets and leveraging them into a physical space and making them tangible, is a challenging job for designers and marketers. Consumers can touch, taste, smell, see and hear your brand and communicating the right feel is of the utmost importance. We work with your events to team to create identity systems that capture the feeling of the brand and engage consumers.
- Program Design
- Invite Design
- Banner Design
- Tent Design
- Ad Design
- Presentation Design
- Website Design
See our graphic design samples
