An industry pioneer updates for a new generation.

A pioneer in commercial teeth whitening, Supersmile needed a refreshed brand identity, as well as a coherent packaging design system that could accommodate an ever-expanding product family. By updating their brand colors to vibrant blue with silver accents, we maintained the premium look and feel while enhancing the overall energy to attract a broader, younger audience. This initial engagement led to years of partnership, which included innovative product design. Over the years, Supersmile has continued to grow and set the standard for premium at-home teeth whitening.

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