A leading brand seeks innovative packaging.

With a product family that performed at the highest level, Samsung knew its packaging design needed to innovate as well. Having exhausted the limits of their galactic motif, they needed fresh ideas for their packaging design. We aimed for a cleaner aesthetic, complementing the graphic minimalism with interesting angles and premium materials and treatments. Samsung’s internal design team incorporated our conceptual work into their unprecedentedly minimalistic 7 series packaging design.

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