A Pioneer in oral care expands to pet care.

Having paved the way in personal teeth whitening, Supersmile decided to bring its expertise to the world of pets. Leveraging Supersmile’s brand equity and expertise, we created a brand identity for Petsmile that was distinct while remaining instantly recognizable as a cousin to Supersmile. These branding efforts were complemented by industrial design, as we created every product accessory for the line.

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