A revolutionary device that alleviates period pain for women, Livia needed packaging design that effectively communicated its functionality and channeled its established brand identity. Building upon Livia’s contemporary, airy aesthetic, we developed clean, minimal packaging punctuated by bright pops of color. Structurally, an elegant slide-out tray reveal was chosen to showcase the product. Having raised more than a million dollars on IndieGoGo, Livia launched in early 2017 to an expansive, eager audience.
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