Klorane

A premier hair care brand celebrates 50 years of chamomile.

Looking to penetrate the US market and excite key retailers, Klorane wanted to develop a custom packaging structure that would ship product samples to vendors while educating floor staff and driving home the brand’s core value. To create a unique structure that housed product while distilling key value propositions, we engineered an elegant system that incorporated a how-to video guide and physical samples of ingredients for a fun, aromatic, and elucidating experience. With the finished packaging, Klorane solidified partnerships with US retailers, including Sephora.

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