Eau Thermale Avène

A major skincare brand needs unique packaging for a special story.

Looking to launch a unique, interactive outreach campaign, Eau Thermale Avène wanted to spread the story of Aidan – one of their youngest users and a wild success story – while introducing influencers to their flagship products. Developing an intricate rigid box system with a built-in video component, we crafted a graphic, structural, and textual narrative that foregrounded both Aidan’s emotional story and physical samples of Avène’s product suite. As a result, Eau Thermale Avène garnered significant attention during Eczema Awareness Month, 2016.

 

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