Need a Tissue? Kleenex’s Big Anniversary

Kleenex may be turning 90, but it’s never looked so bold.  With box and print designs that complement any sensibility, the brand has always styled its highly functional products into elements of décor, and to mark this special anniversary, Kleenex has brought in Isaac Mizrahi to develop colorful new additions to the line.


Mizrahi, a leader in the fashion industry who’s garnered mainstream popularity with a series on the “Oxygen” network and a prominent role on “Project Runway All Stars,” has spearheaded a number of new prints and box designs, many of which have already hit the market – with more to come this spring.  The partnership is a milestone in Kleenex’s ongoing effort to bring customers functional products that double as accessories, and can be easily incorporated into any sense of style.


In addition to a colorful celebration and retrospective on the brand’s website, the anniversary’s revamped designs include an elegant oval box, two portable packages  (a “Go” pack and a “Slim” pack), a vertical hand-towel box, and fresh takes on Kleenex’s traditional upright and flat boxes.  You can see more of the winsome prints below, and explore more at




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