We are a team of self-professed foodies and branding junkies, and the equal love of both led us to il laboratorio del gelato for much needed I-team indulgence!
The lower east side lab takes traditional Italian ice cream making for a new spin with its modern, under-designed open space, that allows consumers a behind the scenes glimpse into their old-world style of ice cream making. The retail environment is a site to behold, but nothing compares to the first time you sink your teeth into one of their made-fresh-for-the-day fruit sorbets. One bite of plum sends you reeling into childhood memories of warm victoria plums picked straight from the tree.
From their beautifully sterile environment, pristine logo, and packaging design that is as simple and pure as the gelato inside it, we are in love!
For some impromptu relief from this summer’s scorching heat, check out their LES digs! Or take something to go and have a sundae making contest like we did. See Hunter’s gelato genius, below.
Amina AlTai is the Marketing Director for the Imagemme New York City office.