Missing the Mark? How to Effectively Target Multiple Markets
March 6, 2012 | Branding, Branding Best Practices, marketing, Marketing Best Practices | demographics, psychographics, target market
It’s marketing 101, define your target market, create a value proposition that appeals to them, satiate a deep need, and consumers will come. Interestingly enough, marketers are often so broad with their targets that they are not effectively tapping into some very important consumer groups. A recent study commissioned by Creston Unlimited demonstrated that, of all cohorts, young single women in lower income brackets and women who are single parents demonstrate the most brand loyalty and gain the most enrichment from brands. The reason? While age, sex, marital status, and… read the rest of the article »
