The Secrecy of Speakeasies: Marketing the Unmarketable
March 2, 2012 | Marketing Best Practices, Marketing Tips | marketing, marketing tips, Promotion
…by Genna AlTai The atmosphere is electric. The drinks are expensive. Everyone wants to go. What am I talking about? Why, it’s a speakeasy bar! Promoting a product, place, or service can be an extremely difficult job, but New York’s speakeasies have it down to a science. Their secret? Hide your business and don’t advertise. Groupon? Forget about it. Speakeasies want their customers to have a difficult time finding their bar. So, how in the world do these concealed, tough to access cocktail lounges do so well? For a number of reasons…. read the rest of the article »
