When it comes to effective, safe and healthy food packaging design, a few factors come into play.  First there is clear labeling, then there is the packaging itself, and finally there is the representation of the contents on the label so consumers can make a healthy and informed decision. A recent study conducted by Nielsen deduced that 59% of consumers find it difficult to clearly comprehend nutritional values on food packaging.  Moreover, 53% of those polled consider themselves overweight.  The study went on to unveil that nearly 60% of consumers… read the rest of the article »

…By Gabriel Alvarez-Jacobo You’ve toiled and tinkered with new ideas and are finally putting pen to paper. New product development is an exciting process, but there are several pitfalls new companies can succumb to. Here are a few tips to make the process a little easier on you. 1. Work with a product designer or engineer to identify the product specifications and make technical sheets for the manufacturer. This will speed up your interactions with the manufacturers and allow for a more seamless translation of your vision.   2. Invest… read the rest of the article »

…By Amina AlTai Every year cell phones get smarter, computers get smaller and televisions get bigger and better.  Product designers are perpetually seeking solutions to make life easier, more efficient and more enjoyable.  Here is a shout out to the coolest, smartest and greatest of 2011. Enter, Wash Label.  It’s a fruit sticker made of organic ingredients that turns into a fruit and veggie wash once wet.  It eliminates the unnecessary waste of a fruit sticker, and helps eliminate harmful bacteria that could be lurking on your fruits and veggies…. read the rest of the article »