10 Packaging Design Neuromarketing Considerations
March 13, 2012 | Branding Best Practices, marketing, Marketing Best Practices, Neuromarketing, Package Design, Packaging Design | neuromarketing, Packaging Design
…By Gabriel Alvarez-Jacobo 1- The eye can only recognize a small portion of the package in high resolution at one time. Once the eye scans it creates the full picture in your brain. Use this in your favor, group information into clusters and space out the clusters so that the space between them is larger as the importance of the message grows. 2- Ensure that the content and value proposition of the package can be clearly deciphered in under 5 seconds. On average consumers do not spend more time than… read the rest of the article »
