…by Adam Farwell In modern marketing it seems that QR codes and NFC tags are synonymous with ‘cheap and cutting edge.’ Both QR codes and NFC have their shortcomings, however, and misuse of either one could mean a lot of trouble for your brand. This article aims at giving a brief summary of QR codes and NFC, the limitations that both technologies carry with them, the possibilities they offer and some guidelines to consider when implementing them into your brand. NFC NFC stands for Near Field Communication. If a smartphone… read the rest of the article »

…By Genna AlTai Whether you take it seriously or not, social media is a very valuable asset for companies the word over.  It doesn’t matter if you’re a food truck or an international brand, getting your voice heard on the web has a limitless amount of advantages. From Twitter to Facebook to the wonderful new world of Pinterest, having your company tweeting and posting could do wonders for building brand awareness and a strong online presence. Yet, how do you represent yourself in the online world, while possessing a killer,… read the rest of the article »

…by Genna AlTai The atmosphere is electric. The drinks are expensive. Everyone wants to go. What am I talking about? Why, it’s a speakeasy bar! Promoting a product, place, or service can be an extremely difficult job, but New York’s speakeasies have it down to a science. Their secret? Hide your business and don’t advertise. Groupon? Forget about it. Speakeasies want their customers to have a difficult time finding their bar. So, how in the world do these concealed, tough to access cocktail lounges do so well? For a number of reasons…. read the rest of the article »

…Genna AlTai Tired of frilly, pink Valentine’s Day cards? Feel like there should be more to this “day of love” other than gauche chocolates and supermarket bought flowers? It maybe time for Valentine’s Day to receive some variation of a makeover. Enough with the cheesy advertisements! Down with the heart-shaped cavity causers! It’s time Valentine’s Day underwent some form of rebranding. Surely, there is a way to market a holiday dedicated to affection that doesn’t come across as contrived. How can marketers sell love without all the overplayed gimmicks? Theoretically,… read the rest of the article »