By Amina AlTai 1. Consumers say what they mean and mean what they say: Brands large and small invest significant marketing dollars into focus groups and market research that identifies consumer purchasing behavior and key motivators.  However, recent neuroscientific research asserts that consumers make purchasing decisions subconsciously, then rationalize their purchases with conscious thought.   When attempting to evaluate consumers, look at patterns of behavior, as well as what consumers are saying.  It is likely to reveal more truths. 2. Language is a key driver to purchase:  Humans don’t actually think… read the rest of the article »

…By Genna AlTai You generally shop for these in the dark of night.  Trench coat clad with the collar popped.  Giant aviator sunglasses disguise your beet red face.  You’d drop dead from pure shame if your mother ever caught you with this in hand.  Yes, we are talking about sex toy packaging.  Sex isn’t something us Americans are ashamed of, so why so cloak and dagger when it comes to sex toys?  And why are most sex toy packages anything but subtle when we are supposedly so ashamed of these… read the rest of the article »

…by Genna AlTai The atmosphere is electric. The drinks are expensive. Everyone wants to go. What am I talking about? Why, it’s a speakeasy bar! Promoting a product, place, or service can be an extremely difficult job, but New York’s speakeasies have it down to a science. Their secret? Hide your business and don’t advertise. Groupon? Forget about it. Speakeasies want their customers to have a difficult time finding their bar. So, how in the world do these concealed, tough to access cocktail lounges do so well? For a number of reasons…. read the rest of the article »

…By Amina AlTai “Our brains are rewiring themselves because of multi-tasking, so the new younger generation are in fact more able to multi-task than older generations. This isn’t because they have trained themselves to do it, it’s because the brain is literally redesigning itself around the fact they are multi-tasking from birth.” –Martin Lindstrom Consumers’ attention spans are getting shorter and multi-tasking through several media outlets at once is pervasive to say the least.  Nowadays, over 60% of consumers watching TV with their phone or Ipads in hand, while surfing… read the rest of the article »

We’ve had countless clients over the years come to us with horror stories of huge price tags and tremendous inefficiency from other agencies.  While some agencies might be a mismatch for your particular need, others can be plain unethical.  Here is a short list of ways to get the most out of your agency and make sure they are spending your money wisely. Do your homework and make sure they are a good fit. Read reviews and testimonials of your agency.  Ask to speak with a few references and make… read the rest of the article »