Has Cupid Lost His Edge or Does Valentine’s Day Need a Marketing Makeover?
February 10, 2012 | Brand Innovation, Industrial Design, Logo Design, Marketing Best Practices | branding, holiday, marketing
…Genna AlTai Tired of frilly, pink Valentine’s Day cards? Feel like there should be more to this “day of love” other than gauche chocolates and supermarket bought flowers? It maybe time for Valentine’s Day to receive some variation of a makeover. Enough with the cheesy advertisements! Down with the heart-shaped cavity causers! It’s time Valentine’s Day underwent some form of rebranding. Surely, there is a way to market a holiday dedicated to affection that doesn’t come across as contrived. How can marketers sell love without all the overplayed gimmicks? Theoretically,… read the rest of the article »
