Design Science – Package and Logo Design: Art or Science? Or Both?
June 27, 2011 | Branding Best Practices, Graphics Design, Logo Design, Package Design | branding, graphics design, logo design, new logo, package design
… By: Amina AlTai As a consumer (but also a marketing professional), packages that immediately capture my attention are those that push the envelope in terms of design, form & function. Take Puma’s “Clever Little Bag” for example. It is a 21st century replacement for the traditional shoebox that combines a low carbon footprint with its reusable shopping bag, with a cardboard box, to keep shoes protected, store-able and portable. It looks great, serves many purposes, considers not only the end user, but also logistics, Simply put, its genius. Alas,… read the rest of the article »
Amina AlTai
Amina AlTai is the Marketing Director and Co-Founder of Imagemme. You can connect with her on Google+
