…By Amina AlTai Want to be the next Dieline Award winner of 2012?  Well, here are a few sure fire ways to make sure your packaging hits it big and doesn’t make it onto the worst dressed list. Do be consistent:  I know you’ve heard me say this before, but it is a really important point to drive home.  In my blog post Brand Consistency is Key, Just Ask Your Brain, I discussed the human brains love of patterns.  The brain uses patterns as a coping mechanism to handle the… read the rest of the article »

…By: Amina AlTai. Whether you’re a fashionista or not, it’s hard not to notice Fashion Week’s presence in the city.  First, there is Fashion’s Night Out, kick-starting the week of festivities, then if you’re lucky enough to get near Lincoln Center, there are the swarms of well-healed celebrities, designers, socialites and glitterati trotting through the streets in a fashion frenzy.  It’s frenetic and wonderful.   The event itself brings together talent from the across the globe to showcase their labors of love and supreme artistry, that some of us are lucky… read the rest of the article »

… By: Amina AlTai. A recent poll in the UK showed that consumers wanted an official identity to mark products as uniquely British or “Made in Britain” as a means of quickly identifying home grown products.   And the UK design community responded.  Moving forward, products that are conceptualized and produced in the UK will be branded “Made in Britain” with the above logo emblazoned upon it.   Countries the world over have sought to brand their domestic products in hopes of driving consumers to purchase locally developed items.  In… read the rest of the article »

… By: Amina AlTai. Lots of designers have been there: you show the 3 design concepts outlined in your agreement only to hear your client say, “That isn’t what I wanted at all.” At Imagemme, we know communication is the key to success.  But certain adjectives are subjective.  What one person thinks is a “clean” or “elegant” design might be “busy” and “pedestrian” to another. When going through the design process, requesting that your clients show you examples of work they consider idealistic is paramount.  Whether it’s a specific artist,… read the rest of the article »