…By Genna AlTai Whether you take it seriously or not, social media is a very valuable asset for companies the word over.  It doesn’t matter if you’re a food truck or an international brand, getting your voice heard on the web has a limitless amount of advantages. From Twitter to Facebook to the wonderful new world of Pinterest, having your company tweeting and posting could do wonders for building brand awareness and a strong online presence. Yet, how do you represent yourself in the online world, while possessing a killer,… read the rest of the article »

By: Seema Shariat. As a social media “robot,” I communicate with countless different people on a daily basis—people I’ve never met in real life. It involves frequent generation of content, updates and responses (and ultimately a whole lot of typing). Though this process seems easy and mechanical, communicating with the public across social media platforms is all but robotic. Recently, I read an article on a study of the impact of human voice as applied to social media efforts and building a brand’s image: its customer devotion and reputation. Not… read the rest of the article »