…by Fred Richards The design process is fundamentally a creative process. Unfortunately, clients who hire a designer for whatever reason (a logo, graphic, website, etc.), often want it to be a straightforward mechanical project, rather than the creative process it is. This often creates a bit of a communication gap/lag between designer and client, which leads all too often to miscommunication.   There are thousands of horror stories surrounding the design industry concerning both terrible designers who didn’t listen to their client and ignorant clients who were unaware of the… read the rest of the article »

…By: Seema Shariat. As an NYC-based brand innovation lab, most of our time and attention goes to our clients. But sometimes you have to take some time for a little branding r&r (refreshing & refinement). To fine-tune our own skills and to test drive new initiatives, we often use Imagemme as a guinea pig.  And that is just what happened when we test-drove a new brand personality framework on Tuesday.  It couldn’t have come at a better time, as Imagemme recently celebrated its 4th birthday, and its a perfect time… read the rest of the article »