Brand Loyalty – Research Reveals Consumers Are Expecting More. Can Your Brand Deliver?
April 24, 2012 | Branding, Branding Best Practices | Consumer behavior
Consumers, now more than ever, are expecting greater satiation, rewards and experiences from brands in exchange for loyalty. A Forrester Research study isolates four key values and what creates the strongest draw for consumers. Credibility: Pride is the emotion that tops the list here. Consumers are looking for brands that they can not only engage with, but be proud of. They are looking for brands that reference their values and what they aspire to. When consumers are proud of a brand and its associations, they are more likely to recommend… read the rest of the article »
