Celebrity Alcohol Brands: Does the Celebrity Personality Match the Brand Personality?
April 27, 2012 | food packaging, Packaging Design | Celebrity Liquor Packaging
Drew Barrymore: Barrymore Pinot Grigio. Barrymore, an avid Pinot Grigio drinker, worked closely with SGC Group, the official licensees, to make sure the product was on brand…the Barrymore brand that is. From the whimsical flavors, to the slightly playful take on a classic design, is quite Barrymore-esque. Too bad she has to abstain for the next 9 months. Sean Combs: Ciroc. In 2007, Sean Combs formed a strategic alliance with Ciroc. From the crisp and cool name to the sleek bottle design and celeb following, Ciroc Vodka is very much… read the rest of the article »
