2012 is a year for sports, Charlie Sheen’s much needed rehabilitation, and more sports! With Rafa Nadal winning the French Open (it’s a big deal!!) and the London Olympics just around the corner, all this hoopla brings images of world famous athletes on every street corner/bus/car out there. A majority of these advertisements and media placements feature A-list athletes, like the almighty Williams sisters and the suave Federer. It’s no new phenomenon that big brands like having sports personalities as their ambassadors. Why not? They’re physically fit, they have a… read the rest of the article »

Countless organizations come to our agency looking for a “new brand” when in reality what they are looking for is a logo or identity update. The buck stops here.  We are going to dispel a major myth…your logo is not your brand, and your brand is not your logo. Everything that goes out of your company’s front door is representative of the brand and works to create the holistic experience that is the brand.  A brand is a harmonious experience of all its parts such as: Brand strategy Logo &… read the rest of the article »

…Genna AlTai Tired of frilly, pink Valentine’s Day cards? Feel like there should be more to this “day of love” other than gauche chocolates and supermarket bought flowers? It maybe time for Valentine’s Day to receive some variation of a makeover. Enough with the cheesy advertisements! Down with the heart-shaped cavity causers! It’s time Valentine’s Day underwent some form of rebranding. Surely, there is a way to market a holiday dedicated to affection that doesn’t come across as contrived. How can marketers sell love without all the overplayed gimmicks? Theoretically,… read the rest of the article »

  …By Hunter Warren Last week we posted an article on the limitations of certain food packaging design and how it can lead to consumer confusion and even beget an unhealthy lifestyle. Well, we just stumbled upon this great packaging from British food retailer, Waitrose, who are making healthy eating look great.  The beautiful white packages are designed to help people eat with their eyes by bringing the purity and beauty of the food to the forefront.  Moreover, the top ranking objective with these packages was to showcase the calorie… read the rest of the article »

…By Amina AlTai The challenge with packaging design is to create true human connection and evoke emotion all in a matter of seconds.  When consumers make purchases they are inundated with tens of thousands of messages trying to persuade them to buy one product over another.  So how do you craft successful messages that rise to the top and convince consumers to buy?   Since packaging is the only in-store touch point that is completely controlled by the brand, make you are using it to your full advantage.  When creating… read the rest of the article »