Applying Design Thinking to Imagemme Innovation
August 18, 2011 | Brand Development, Brand Innovation, Branding Best Practices, Logo Design, Web Design | brand building, branding, design
…By: Seema Shariat. As an NYC-based brand innovation lab, most of our time and attention goes to our clients. But sometimes you have to take some time for a little branding r&r (refreshing & refinement). To fine-tune our own skills and to test drive new initiatives, we often use Imagemme as a guinea pig. And that is just what happened when we test-drove a new brand personality framework on Tuesday. It couldn’t have come at a better time, as Imagemme recently celebrated its 4th birthday, and its a perfect time… read the rest of the article »
