…By Genna AlTai With over 179,745 tweets and 27,023 check-ins, Social Media Week (SMW) is definitely kicking up a fuss. Taking into account that it’s also Fashion Week, New York has been unusually hectic. Expanded to 21 cities globally, some 60,000 social media mavens, business owners, and brand ambassadors are soaking up what’s the latest on new media platforms. This isn’t just about Twitter and Facebook. With a jam-packed schedule, SMW offers gatherings and exchanges that incorporate the most up to date knowledge on social and mobile media. After this… read the rest of the article »

…Genna AlTai Tired of frilly, pink Valentine’s Day cards? Feel like there should be more to this “day of love” other than gauche chocolates and supermarket bought flowers? It maybe time for Valentine’s Day to receive some variation of a makeover. Enough with the cheesy advertisements! Down with the heart-shaped cavity causers! It’s time Valentine’s Day underwent some form of rebranding. Surely, there is a way to market a holiday dedicated to affection that doesn’t come across as contrived. How can marketers sell love without all the overplayed gimmicks? Theoretically,… read the rest of the article »

…By Amina AlTai Branding is a way of communicating the value of your brand to the world by engaging consumers on an emotional level to create a sense of involvement with the brand.  It paints a picture of your values, personality, point of difference and tells a story to the consumers about why they should chose you over your competitors. Building a strong brand is more important now than ever before.  These days there are unlimited choices in every category, so your branding initiatives have to clearly differentiate your offering… read the rest of the article »

…By Amina AlTai I can’t say I had too many “wow” moments watching this years big budget commercials.  Sure I lol’d a little with the Doritos “Dead Cat Bribe,” what’s funnier than mischievous pets?!   Well maybe an overweight pet hitting the gym to reclaim the body of it’s youth…thanks Volkswagen.  Volkswagen and Doritos aside, it was mostly “more of the same” for this years line up. Cars, beer, soda and more cars. Anheuser-Busch, however, set the bar at an all-time low.  Their lineup was erratic at best from the… read the rest of the article »

  …By Hunter Warren Last week we posted an article on the limitations of certain food packaging design and how it can lead to consumer confusion and even beget an unhealthy lifestyle. Well, we just stumbled upon this great packaging from British food retailer, Waitrose, who are making healthy eating look great.  The beautiful white packages are designed to help people eat with their eyes by bringing the purity and beauty of the food to the forefront.  Moreover, the top ranking objective with these packages was to showcase the calorie… read the rest of the article »