…By Amina AlTai It used to be that when you created a logo, you tested it in black and white to see how it would reproduce for photocopies and faxes….archaic but true! Nowadays, color is becoming increasingly important and colors are getting even richer to the point that it affects brand recall. In fact, color is found to increase brand awareness by 80%. Because of the nature of human brain, we recognize color long before we can decipher words, we often associate certain colors with certain brands. There is a… read the rest of the article »

  This article was written by Kevin Kaiser, Director of Marketing for SuretyBonds.com, an online surety bond company, since its inception in 2009. We all know that online marketing is becoming increasingly relevant in today’s digital marketplace. If implemented correctly, a strong online presence can give your business a reputation as an industry authority. However, knowing where to start can be extraordinarily intimidating for small business owners, especially those who are inexperienced with online marketing. Fortunately, the growing use of various social media platforms throughout the past few years allows… read the rest of the article »

…By Dhanesh Shelat Today, Congress is holding hearings on the first American Internet Censorship System. The legislation combines the Protect IP Act, which has been introduced in the Senate, and a House version known as the Stop Online Piracy Act. Many web experts have likened the bills to China’s Great Firewall, but could the legislation, if passed, really have such a dramatic affect on the way Americans use the internet? Fundamentally, the bills would give the attorney general the power to block sites, Internet service providers, search engines, payment providers… read the rest of the article »

By Amina AlTai Amsterdam is home to some pretty great ideas, the Rembrandt House, the red light district…and now VANMOOF- revolutionary light-weight, rust-free bicycles with solar-powered lights.  These LED wonder lights not only charge themselves with solar power, but they can also be charged with a micro USB cable from your phone. Say What?! The ultra light-weight frames are easy to lift up and down stairs (if you live in a walk up), but it also makes them faster to ride.  Its thick and wide wheels and unbreakable frame make… read the rest of the article »

…By Seema Shariat Six months since the launch of Google+, the world’s most popular major search engine gives digital marketers what they’ve been waiting for. Just before the holiday season kickoff, Google+ Brand Pages have finally come to fruition. Weighing the +benefits: how will this effect your brand? When anticipating the launch of a new social media platform this past summer, the first Google+ feature that caught my attention was the “hangouts” addition. Since lots of talk within the marketing industry has been increasingly focused around user-generated content (UGC) and… read the rest of the article »