…By Dhanesh Shelat and Genna AlTai The Google+ redesign has been on the minds of many as of recent, including those at Imagemme HQ. What are our views on the newest version of Google’s premier social media outlet? Imagemme’s SEO Specialist and Social Media Marketing Analyst, Dhanesh Shelat and Genna AlTai, takes a look at the key differences between Google+ 2.0 and its original: Google’s very first attempt at a social networking site hasn’t exactly been an overnight success, but its recent makeover could change the look of things. To… read the rest of the article »

According to TravelAndLeisure.com the 10 cities below are America’s Tech-Savviest. But are their tourist websites up to par? Dhanesh Shelat investigates… 1. Seattle Thumbs Up: Content is useful, and there is plenty of it Thumbs Down: Too much content on one page to take in No links to social media channels Outdated look to the website Overall: Thumbs Down   2. San Francisco Thumbs Up: Clean, simple visually-appealing aesthetics and captivating design that allude to San Francisco as a cultural capitol Easy-to-navigate menu Meta-tags appear to be keyword-optimized Thumbs Down:… read the rest of the article »

  This article was written by Kevin Kaiser, Director of Marketing for SuretyBonds.com, an online surety bond company, since its inception in 2009. We all know that online marketing is becoming increasingly relevant in today’s digital marketplace. If implemented correctly, a strong online presence can give your business a reputation as an industry authority. However, knowing where to start can be extraordinarily intimidating for small business owners, especially those who are inexperienced with online marketing. Fortunately, the growing use of various social media platforms throughout the past few years allows… read the rest of the article »

…By Seema Shariat Six months since the launch of Google+, the world’s most popular major search engine gives digital marketers what they’ve been waiting for. Just before the holiday season kickoff, Google+ Brand Pages have finally come to fruition. Weighing the +benefits: how will this effect your brand? When anticipating the launch of a new social media platform this past summer, the first Google+ feature that caught my attention was the “hangouts” addition. Since lots of talk within the marketing industry has been increasingly focused around user-generated content (UGC) and… read the rest of the article »

…By: Seema Shariat. Ah, LUSH. Since the first time I walked by their store in SOHO, I’ve been forever captivated by the unique combination of scents. I spend more time on their website reading about the history and therapeutic elements of Juniperberry than I do keeping myself up-to-date on the war between Google+ and Facebook (and that’s a whole lot of time for a social media robot like myself). LUSH is a brand that truly comprehends the meaning of consumer engagement. Not only is their in-store environment welcoming, but their… read the rest of the article »