…By Amina AlTai Every year cell phones get smarter, computers get smaller and televisions get bigger and better.  Product designers are perpetually seeking solutions to make life easier, more efficient and more enjoyable.  Here is a shout out to the coolest, smartest and greatest of 2011. Enter, Wash Label.  It’s a fruit sticker made of organic ingredients that turns into a fruit and veggie wash once wet.  It eliminates the unnecessary waste of a fruit sticker, and helps eliminate harmful bacteria that could be lurking on your fruits and veggies…. read the rest of the article »

… By: Amina AlTai. At Imagemme, dozens of great ideas cross our desks every month.  But how do you distinguish which ideas will succeed from the ones that will never make it?  An initiative we stress to all our clients, concept testing, is one way to identify if a product will be a hit or a miss before all the marketing dollars are spent. We’ve sat in client meetings, namely for smaller brands, where they completely avoid product testing (usually citing cost) with the concept that if they like the… read the rest of the article »