This past year has been a rather exciting one for Coca Cola. On top of being an official sponsor of the London 2012 Olympics, it’s diet-friendly off-shoot named Marc Jacobs their new creative director/brand ambassador. Peddling back two years, Diet Coke and Karl Lagerfeld partnered up to make a very fashionable line of bottles. Why Karl Lagerfeld? “The Hardest Working Man in Fashion” only drinks Diet Coke. He apparently drinks 10 cans of the diet beverage a day and avoids water. Whatever the strange logic is behind Lagerfeld’s decision, the… read the rest of the article »

…by Fred Richards The design process is fundamentally a creative process. Unfortunately, clients who hire a designer for whatever reason (a logo, graphic, website, etc.), often want it to be a straightforward mechanical project, rather than the creative process it is. This often creates a bit of a communication gap/lag between designer and client, which leads all too often to miscommunication.   There are thousands of horror stories surrounding the design industry concerning both terrible designers who didn’t listen to their client and ignorant clients who were unaware of the… read the rest of the article »

  By Hunter Warren TV Land flickered onto our sets in 1996. Building on the success of ‘Nick at Nite,’ the classic TV rerun alter-ego of Nickelodeon, TV Land began offering diverse, vintage programming ranging from The Ed Sullivan Show to Hill Street Blues. The face of this venture was a googie-inspired, colorful lounge-sign of a logo. It was a very retro, 1950′s look, but was appropriate for a network offering shows from the 50′s to the 80′s, Primarily, it communicated one thing—nostalgia.  Secondly, the logo told you that TV… read the rest of the article »

…By Genna AlTai   While the first thing that might come to mind when either the Rolling Stones or The Ramones is mentioned is their iconic music, band logos also play a pretty massive part in their memorability as well.  Emblazoned on tour posters, t-shirts, and sometimes people’s bodies, a musician’s logo has a big say in their marketability. Yes, we know, it all comes down to the music and being something special. “Selling out” stinks, but most musicians/artists want to be acknowledged for their talents. What better way to… read the rest of the article »

..By Genna AlTai   New York City bakeries are just the best. Take that, Paris! It’s not just the sheer quality of New York’s pastries that make this city a culinary hot spot. New York doesn’t stop at just the macaroon or the simple doughnut; our fine city offers a wide variety of the world’s best sweets. Like the people, our pastries are varied, flavorful, and filled with attitude.  NYC offers everything from classic Italian bakeries (Venieros) to gluten-free Meccas (Babycakes) and classic cupcake chains (á la Magnolia). But how… read the rest of the article »