According to a recently published study “when habitual gaming teaches the brain to rewire its reward mechanism, the brain changes its motivation stimulus.  The brain releases dopamine to reward the individual for a beneficial activity- such as natural habits like eating [or] sex.” It’s no wonder we are seeing a mushrooming of gaming applications like Mafia Wars and FarmVille, each of which have grossed tens of millions of dollars.  And as the majority of the population moves over to smart phones there are applications like Draw Something and Words with… read the rest of the article »

…By Dhanesh Shelat and Genna AlTai The Google+ redesign has been on the minds of many as of recent, including those at Imagemme HQ. What are our views on the newest version of Google’s premier social media outlet? Imagemme’s SEO Specialist and Social Media Marketing Analyst, Dhanesh Shelat and Genna AlTai, takes a look at the key differences between Google+ 2.0 and its original: Google’s very first attempt at a social networking site hasn’t exactly been an overnight success, but its recent makeover could change the look of things. To… read the rest of the article »

…By Genna AlTai Whether you take it seriously or not, social media is a very valuable asset for companies the word over.  It doesn’t matter if you’re a food truck or an international brand, getting your voice heard on the web has a limitless amount of advantages. From Twitter to Facebook to the wonderful new world of Pinterest, having your company tweeting and posting could do wonders for building brand awareness and a strong online presence. Yet, how do you represent yourself in the online world, while possessing a killer,… read the rest of the article »

…By Genna AlTai With over 179,745 tweets and 27,023 check-ins, Social Media Week (SMW) is definitely kicking up a fuss. Taking into account that it’s also Fashion Week, New York has been unusually hectic. Expanded to 21 cities globally, some 60,000 social media mavens, business owners, and brand ambassadors are soaking up what’s the latest on new media platforms. This isn’t just about Twitter and Facebook. With a jam-packed schedule, SMW offers gatherings and exchanges that incorporate the most up to date knowledge on social and mobile media. After this… read the rest of the article »

  This article was written by Kevin Kaiser, Director of Marketing for SuretyBonds.com, an online surety bond company, since its inception in 2009. We all know that online marketing is becoming increasingly relevant in today’s digital marketplace. If implemented correctly, a strong online presence can give your business a reputation as an industry authority. However, knowing where to start can be extraordinarily intimidating for small business owners, especially those who are inexperienced with online marketing. Fortunately, the growing use of various social media platforms throughout the past few years allows… read the rest of the article »