…by Genna AlTai So what’s the big difference between Beijing 2008 and London 2012? Well, since 2008, YouTube now has 147.4 million unique viewers, a huge chunk of the world’s population has a Facebook profile, and Olympians have decided taking to Twitter to convey the behemoth emotional weight the games puts on them is an appropriate outlet.  When it comes down to who’s involved with the Olympics, there’s no doubt that there’s an added fixture that comes in the form of social media platforms, but how heavily has it impacted… read the rest of the article »

…by Adam Farwell In modern marketing it seems that QR codes and NFC tags are synonymous with ‘cheap and cutting edge.’ Both QR codes and NFC have their shortcomings, however, and misuse of either one could mean a lot of trouble for your brand. This article aims at giving a brief summary of QR codes and NFC, the limitations that both technologies carry with them, the possibilities they offer and some guidelines to consider when implementing them into your brand. NFC NFC stands for Near Field Communication. If a smartphone… read the rest of the article »

According to a recently published study “when habitual gaming teaches the brain to rewire its reward mechanism, the brain changes its motivation stimulus.  The brain releases dopamine to reward the individual for a beneficial activity- such as natural habits like eating [or] sex.” It’s no wonder we are seeing a mushrooming of gaming applications like Mafia Wars and FarmVille, each of which have grossed tens of millions of dollars.  And as the majority of the population moves over to smart phones there are applications like Draw Something and Words with… read the rest of the article »

Effective online marketing is about building trust. Arguably, there are other factors that contribute to getting a consumer to navigate through your site, but at the root of it all is a very real human emotion, and that is fear. Neuromarketing has identified ways in which you can speak to a consumer’s unconscious and drive them to the point of purchase, simply by making them feel comfortable and as if they can trust your brand. These tactics are less about manipulating consumers in ways they cannot identify, and more about… read the rest of the article »

…By Dhanesh Shelat and Genna AlTai The Google+ redesign has been on the minds of many as of recent, including those at Imagemme HQ. What are our views on the newest version of Google’s premier social media outlet? Imagemme’s SEO Specialist and Social Media Marketing Analyst, Dhanesh Shelat and Genna AlTai, takes a look at the key differences between Google+ 2.0 and its original: Google’s very first attempt at a social networking site hasn’t exactly been an overnight success, but its recent makeover could change the look of things. To… read the rest of the article »