…By Seema Shariat How brands and consumers alike are reaping mutual benefit from public service initiatives during times of economical gloom. MarketingWeek recently published an article on how brands are trending towards  plugging the public service gap during a time when government budget for public service programs is shrinking. This means less money for improving public access to and information and resources on health education and the likes. Earlier this week, HuffPost and several others reported a 12% budget cut for Tobacco Prevention Programs provided to the public by… read the rest of the article »

…By Amina AlTai September 7, 2011 was an epic day for American fast-fashion fans.  The Spanish retailer, Zara, owned by parent company Inditex, finally launched its ecommerce site.  What on earth took them so long? When I saw the first announcement of their ecommerce launch I ran home and dug through my undergrad course work and quickly produced a case study I’d read in 2003.   “Zara: IT for Fast Fashion” a Harvard Business School case study that examined Zara’s IT infrastructure and how it supported their unique business model. Two… read the rest of the article »