…By Amina AlTai The latest study released by Interbrand heralds the importance of multi-sensory experiences in building brand value, especially as we see dramatic shifts to all things digital.  As marketing budgets shift in the direction of digital media, we have to be careful to not abandon the retail store and it’s role in the consumer’s experience of the brand.  The store allows us to use all of our senses and oftentimes picks up where technology leaves off. Shopping is no longer undertaken on a need basis.  We shop for… read the rest of the article »

It’s award season and we at Imagemme are, unashamedly, getting on the bandwagon. The Grammys and the Oscars? No, no we’ve taken it upon ourselves to make up our own awards. It’s all about the Imagemmys! We are very passionate about the look and functionality of a package. Being both beautiful and capable is a killer combination, so having the perfect packaging design is your best bet for forming consumer bonds, capturing mindshare and ensuring you make it from the store shelf to the bathroom shelf (or kitchen/bedroom…you get the… read the rest of the article »

…By Genna AlTai With over 179,745 tweets and 27,023 check-ins, Social Media Week (SMW) is definitely kicking up a fuss. Taking into account that it’s also Fashion Week, New York has been unusually hectic. Expanded to 21 cities globally, some 60,000 social media mavens, business owners, and brand ambassadors are soaking up what’s the latest on new media platforms. This isn’t just about Twitter and Facebook. With a jam-packed schedule, SMW offers gatherings and exchanges that incorporate the most up to date knowledge on social and mobile media. After this… read the rest of the article »

…By Amina AlTai The challenge with packaging design is to create true human connection and evoke emotion all in a matter of seconds.  When consumers make purchases they are inundated with tens of thousands of messages trying to persuade them to buy one product over another.  So how do you craft successful messages that rise to the top and convince consumers to buy?   Since packaging is the only in-store touch point that is completely controlled by the brand, make you are using it to your full advantage.  When creating… read the rest of the article »

…By Amina AlTai Upon it’s launch in June 2007, the Olympics 2012 logo was blowing up the blogosphere.  However, after a recent trip to London where the design has become a part of the city backdrop, I thought it appropriate to address this controversial design and its application 5 years on. I always spend a good part of the holiday season in England and Wales navigating through the santa-clad, garland-strewn, over-lit streets. This year, however, there was a slightly different vibe.  Stealing the show from the customary tinsel and its… read the rest of the article »