By Amina AlTai Gabriel and I had the fortunate experience of being invited to speak at the Dieline Forum out in LA last Friday.  As neuromarketing is one of my big passions, we decided to put together a presentation on neuropackaging and how we leverage neurological insights to better target consumers.  One of the biggest parts of targeting the subconscious brain is by employing the 5 senses.  Here is a glimpse into targeting consumers multisensorially through your packaging.   As much as we think we are in control of our… read the rest of the article »

2012 is a year for sports, Charlie Sheen’s much needed rehabilitation, and more sports! With Rafa Nadal winning the French Open (it’s a big deal!!) and the London Olympics just around the corner, all this hoopla brings images of world famous athletes on every street corner/bus/car out there. A majority of these advertisements and media placements feature A-list athletes, like the almighty Williams sisters and the suave Federer. It’s no new phenomenon that big brands like having sports personalities as their ambassadors. Why not? They’re physically fit, they have a… read the rest of the article »

…By Genna AlTai   While the first thing that might come to mind when either the Rolling Stones or The Ramones is mentioned is their iconic music, band logos also play a pretty massive part in their memorability as well.  Emblazoned on tour posters, t-shirts, and sometimes people’s bodies, a musician’s logo has a big say in their marketability. Yes, we know, it all comes down to the music and being something special. “Selling out” stinks, but most musicians/artists want to be acknowledged for their talents. What better way to… read the rest of the article »

It is a widely accepted notion that a fetus, while in their mother’s womb, will respond to external stimuli.  Countless maternity books encourage listening to music, reading and even talking to your unborn child to further development of the neural system.   However, exposing your unborn baby to such stimuli will not only ensure they have a natural affinity or aptitude for certain types of activities, but it could also hard wire them for brand loyalty. When an expecting mother is engrossed in an activity that she likes, certain hormones are… read the rest of the article »

Countless organizations come to our agency looking for a “new brand” when in reality what they are looking for is a logo or identity update. The buck stops here.  We are going to dispel a major myth…your logo is not your brand, and your brand is not your logo. Everything that goes out of your company’s front door is representative of the brand and works to create the holistic experience that is the brand.  A brand is a harmonious experience of all its parts such as: Brand strategy Logo &… read the rest of the article »